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Canadian Food Strategy

Posted on April 15, 2013

At the second annual Canadian Food Summit, held in Toronto on April 9-10, Dr. Michael Bloom shared a draft Canadian Food Strategy to stimulate change in our nation’s food system. The strategy is being developed as a comprehensive, evidence-based and action-oriented framework.

The five key elements of the Canadian Food Strategy are:
– Industry prosperity
– Healthy food
– Food safety
– Household food security
– Environmental sustainability

While most of the world’s national food strategies tend to focus solely on industry, Canada’s Food Strategy is more comprehensive and includes all stakeholders. Within each of the key five elements, the Strategy outlines specific goals, desired outcomes and key actions. When addressing the element of healthy food for example, one key action which I support is the development and marketing of new “better-for-you” foods and brands to help Canadians eat healthier and have balanced diets. Another key action is to implement public awareness programs, in partnership with media, to encourage people to choose foods to maintain a healthy weight.

The next draft of the Canadian Food Strategy is expected to be ready by June for an online consultation phase. Don’t miss out on this opportunity to shape the nation’s first ever food strategy!

Ontario Healthy Kids Strategy

Posted on March 12, 2013

One of the greatest public health concerns today is undeniably childhood obesity. In 1978, only 15% of children were overweight or obese. Almost 30 years later, in 2007, 29% of adolescents were at unhealthy weights. If current trends continue, by 2040, up to 70% of adults aged 40 and over will be either overweight or obese.

Last January, the Ontario government set an aspirational target to reduce childhood obesity by 20% in five years. Charged with this mandate, the Ontario Healthy Kids Panel outlined a three-part strategy in their recent report No Time to Wait: The Healthy Kids Strategy:

1. Start all kids on the path to health. A woman’s health and weight before she becomes pregnant and during pregnancy have a direct influence on her child’s health and weight. The Report recommends pre-natal and educational programs for all young women about the importance of healthy eating, active living, smoking prevention/cessation, and healthy weights. Support is also recommended to encourage women to breastfeed for at least the first six months.

2. Change the food environment. The healthy choices should be the easiest choice where kids live, learn and play. Some of the many recommendations for this strategy include:
• A ban on the marketing of high calorie, low nutrient foods/beverages/snacks to kids under the age of 12;
• A ban on point-of-sale promotions and displays of high-calorie, low-nutrient foods and beverages in retail settings, beginning with sugar-sweetened beverages;
• Mandatory calorie listing on menus at restaurants, fast food outlets and retail grocery stores;
• Nutrition rating systems for products in-store;
• Incentives for Ontario food growers and producers to support community-based food distribution programs;
• Access to safe, affordable, nutritious and culturally appropriate foods, especially in areas of low income and “food deserts”; and
• A universal school nutrition program for all Ontario publicly funded elementary and secondary schools.

3. Create healthy communities. A comprehensive healthy kids social marketing program is needed to focus on healthy eating, active living and active transportation, mental health and adequate sleep. The Report recommends implementing community based programs based on EPOCE (Ensemble Prévenons l’Obesité des Enfants – Together Let’s Prevent Childhood Obesity) which is used in 15 countries worldwide. The EPODE philosophy involves mobilizing all local stakeholders in an integrated, long-term obesity prevention program. The aim is to change the environment and facilitate the adoption of healthier behaviours and lifestyles into everyday life.

My take on the Report: Having just finished writing a series of key messages on healthy weights for children and teens, I was thrilled to see the Healthy Kids Panel Report acknowledge the key determinants impacting a child’s weight – healthy eating, food and nutrition skills, active living, adequate sleep, mental health, resilience and the influential role of parents, teachers and caregivers.

Given the recent controversy over NYC’s soda ban though, I wonder how a junk food ban would be received. Neither a junk food ban nor an advertising ban helps kids with media literacy or how to discern between truth and advertising. We don’t even have an official definition of “healthy food” in Canada, so where would we start in defining “unhealthy”?

I’d also love to see more dialogue on how to eat, not just what or what not to eat. Research tells us that mindless eating is an unhealthy habit which can have negative consequences on our satiety cues and overall intake.

Finally, let’s be careful not to point blame at anyone or anything. The Report acknowledges that some children are genetically predisposed to be heavier. There are over 50 different genes that contribute to obesity. All efforts in reducing overweight and obesity must be free of any weight stigmatization or bias, and involve all players – individuals, communities, politicians and food industry.

The Healthy Kids Panel has mapped out an incredibly ambitious goal – to reduce childhood obesity by 20% in five years. I’ll be watching, listening, helping and hoping that we’ll get there.

To read the full report, go to http://www.health.gov.on.ca/en/common/ministry/publications/reports/healthy_kids/healthy_kids.pdf

Food and Nutrition Trends for 2013

Posted on January 16, 2013

Here’s a line-up of food and eating trends for the year!

Year of the Vegetable. Vegetables, especially cauliflower and other nutritious cruciferous veggies will take centre stage this year. Expect to see vegetable plates and even veggies in desserts. Can’t wait!
Homemade snacks and DIY yogurt. It’s all about healthier homemade options of our favourite guilty pleasures.
Exercising to eat. Dieting is out. Consumers want to justify their indulgences and splurges by walking or running it off. Eating delicious food plus regular exercise – sounds like a win-win!
Brazilian cuisine. Inspired by World Cup 2014 to be held in Brazil, Brazilian fare is expected to “take the world by storm”. Anyone for Feijoada or Churrascaria?
Waste not, want not. According to Sylvain Charlebois, economics professor at the University of Guelph, Canadian households waste 38% of their food purchased in stores and restaurants. Consumers need to adopt better shopping practices and using leftovers in creative ways. Herein lies an excellent opportunity for your brand to help consumers better manage their food purchases and cooking habits

My Take on Junk Food Bans and Labelling

Posted on November 18, 2012

In August, New York City’s mayor Michael Bloomberg announced the ban of sugary beverages that are larger than 16 ounces at restaurants, mobile food carts, sports arenas and movie theatres. The ban would not apply to fruit juices, alcoholic beverages, diet sodas or dairy-based drinks such as milkshakes. Some have criticized Bloomberg as a state nanny.

Here at home, the Ontario Medical Association called for graphic warning labels to be placed on certain foods. This aggressive action is needed, they say, to tackle obesity which has become a “full-scale public health crisis”.

Personally, I am all for increased education and awareness about healthy choices and portion sizes. I like the idea of helping consumers understand that consumption of sugary beverages should be limited. And so, I see Bloomberg as a nutrition champion, not a nanny. But I’m not sold on the junk food tax. Denmark has just repealed its contentious fat tax just over a year after its implementation. Foods containing more than 2.3 percent saturated fat, such as butter and margarine, were subject to the tax. The tax impacted the economy and drove Danes into cross-border shopping into Germany and Sweden.

A big concern that I have with a junk food tax is that it villanizes food. It creates an environment of punishment rather than compassion when trying to help people deal with food and weight. It further stigmatizes those who are overweight or obese, blaming them for their food choices. We know however that obesity is a complex issue influenced by so many other controllable and non-controllable factors such as exercise and genetics.

Plus, a junk food tax isn’t as simple as it looks. How would we define “junk food”? Would it be based on calories or fat or both? Would healthy choices such as olive oil or nuts be labelled as “junk”? Surely not. And what about the idea of moderation? Should we not also consider how often the food is consumed, and how the food might fit into an overall healthy, balanced diet? Dr. Ayra Sharma, Professor of Medicine & Chair in Obesity Research and Management at the University of Alberta sums it all up nicely, “What matters is the context in which the foods are served and how much of it is consumed.”

Health Canada approves new health claim for barley and cholesterol

Posted on July 14, 2012

There’s good new for barley! Health Canada has just approved the following heart health claim: “Barley fibre helps reduce cholesterol, which is a risk factor for heart disease.” To qualify for this claim, the food must contain at least 1 gram of beta-glucan from barley grain products per reference amount and per serving of stated size. Research shows that 3 grams of barley beta-glucan per day is effective in lowering blood cholesterol levels. About 44% of Canadians have high blood cholesterol which is a risk factor for heart disease.

Image source: Wikia.com

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