Media Training

As a recognized and featured expert on local, national and international media, I’m a proven pro at crafting key messages, developing on-camera presence and giving a professional interview. I’ll share my real-life experiences and secrets of success to help YOU build your media skills and confidence!

My media training and coaching will help you deliver a dynamic interview and become a media go-to expert, no matter what the topic!

Check out my media training and coaching services below.


For Individuals

Media Training Boot Camp 101 – Online course (1.5 hour, self-study)

Get all of the media training fundamentals in this comprehensive online course.

A person looking at a laptop and writing in a notebook

Topics include: key message development, sound bites, dealing with tough questions, body language and wardrobe.  Fee includes exclusive access to the course for 1 year.

Investment: $197 + HST

Contact me to book your training

 

Media Training Boot Camp 101 – with Sue (1.5 hour, virutal)

Sue and BenAvailable one-on-one virtually with Sue. This training offers all of the basics plus the do’s and don’ts that you need to deliver a dynamic, engaging interview.

Investment: $275 + HST

Contact me to book your training


Personalized Media Coaching

Sue on BTDesign your own media coaching package.  Options include:

  • Expert critique of your media interview(s) with detailed feedback for improvement
  • Key message development
  • Pitching tips from the pros
  • Preparing for challenging questions
  • Creating the perfect interview flow and visuals
  • How to lead virtual cooking demos
  • Public speaking and how to communicate with confidence
  • Designing nutrition infographics

Cost: Varies with the number of options

Contact me for details


For Groups – executives, professionals, dietititans, interns, students

Media Training 101 (half-day workshop)

This half-day workshop covers the basics and will boost your confidence in working with TV, print, radio and online media. Perfect for beginners and those with some media experience.

Topics include:

  • Understanding how the media works
  • Defining your audience
  • Developing key messages and sound bites
  • Delivering a dynamic interview
  • Dealing with tough questions and negative reporters
  • Creating memorable visuals
  • Dressing for success

Cost: Varies with the venue and number of participants

Contact me for details


Media Training 201 (half-day workshop)

This half-day workshop offers the opportunity to refresh and practice your media skills. Ideal for graduates of Media Training 101 or those looking to enhance their media skills.

Topics include:

  • Pitching to the media
  • Identifying your individual strengths and weaknesses
  • Practical application of skills to think on your feet
  • Mock Interviews
  • On camera/video coaching of interview content, body language and message delivery
  • Discovering tips and tricks for continued improvement

Cost: Varies with the venue and number of participants

Contact me for details


Corporate & Executive Media Training

This workshop is customized to address your specific business-related issues with an opportunity to practise your media skills.

Cost: Varies with the venue and number of participants

Contact me for details


Webinars

Media Training Webinars – 1 hour

Sue on CBC NewsChoose from a selection of topics. Options include:

  • Delivering a dynamic TV interview
  • Pitching tips from the pros
  • Dealing with tough questions
  • Creating the perfect interview flow and visuals

Cost: Varies with the venue and topic

Contact me for details

Sue Mah on CBC News