Blog / Recipes

Tag Archives: Health Canada

Restricting Food Advertising Primarily Directed at Children

Posted on

kids looking at their smart phones

 

 

 

 

 

 

 

Are you concerned about food ads to kids? Here’s your chance to share your thoughts!

Health Canada is now seeking YOUR comments on a policy update on Restricting Food Advertising Primarily Directed at Children. While kids see food ads in a variety of media platforms, food packages, sports sponsorships and settings (such as stores, theaters and rec centres), this first phase of the policy will focus on food advertising seen on television and digital media.

Your comments can help shape the draft regulations.

The full policy update is available here, and below I’ve listed some important background below.

Background

  • As part of Health Canada’s Healthy Eating Strategy, the government is planning to restrict advertising to children of foods that contribute to excess intakes of sodium, sugars and saturated fat.
  • By limiting kids’ exposure to influential food advertising, Health Canada aims to lower a child’s risk now and later for developing overweight / obesity as well as diet-related diseases such as diabetes, cardiovascular disease, different types of cancer, dental disease and osteoporosis.
  • During the COVID-19 pandemic, children’s screen time increased, leading to potentially more exposure to food advertising.
  • Research from 2022 found that Canadian kids aged 2-6 years spend 24 hours each week watching TV / videos / YouTube and using social media / gaming. For kids aged 7-11, this figure rises to 30 hours per week.
  • On average, kids see 5 food ads per day on TV and 4 per day on social media. Teens see about 27 food ads on social media daily.

Health Canada is hosting webinars to discuss the policy update.

Register for the English webinar – Thurs May 11, 2023 @ 1:30-3pm EDT

Register for the French webinar – Thurs May 11, 2023 @9:30-11am EDT

Health Canada is specifically looking for comments related to:

  • Defining advertising that is primarily directed to children
  • Targeting restrictions to advertising on TV and digital media
  • Restricting advertising for foods that contribute excess intakes of sodium, sugars or saturated fat

You may also send comments by June 12, 2023 to:

Bureau of Policy, Intergovernmental and International Affairs, Food Directorate

Health Products and Food Branch, Health Canada
251 Sir Frederick Banting
Postal Locator 2204C
Ottawa, ON K1A 0K9
Email: bpiia-bpaii@hc-sc.gc.ca

 

References: Health Canada (April 28, 2023). Policy update on restricting food advertising primary directed at children: Overview. https://www.canada.ca/en/health-canada/services/food-nutrition/healthy-eating-strategy/policy-update-restricting-food-advertising-primarily-directed-children.html

 

New Front-of-Package Nutrition Labels are Coming to Canada

Posted on

A magnifying glass with the words "High in sat fat, sugars, sodium"

 

 

 

 

 

This article originally appeared on Canadian Food Focus, and I received monetary compensation from them to research and write this information. My articles represent my personal and professional views. I am one of many dietitian writers for Canadian Food Focus, which is a source for Canadian food and farming stories that provide advice to help you make confident food choices.

 

You’re probably already familiar with the Nutrition Facts information found on the back of food packages. Health Canada is now introducing a new nutrition symbol that will appear on the front of food packages. This new front-of-package (FOP) nutrition symbol will help consumers quickly identify foods which are high in saturated fats, sugars and / or sodium. Here’s what you need to know.

Watch my national TV interview about Front of Package labelling.

Background

According to Heart and Stroke, 60% of the food we buy is prepackaged and processed, and many of these foods may be high in saturated fats, sugars and / or sodium. Eating a diet that’s high in these nutrients of concern is linked to a higher risk of heart disease, stroke, high blood pressure, obesity, diabetes and some types of cancer. At the same time, 8 out of 10 Canadians say that nutrition is important when choosing foods.

To help Canadians make informed choices, Health Canada is introducing a new front-of-package (FOP) nutrition symbol to identify packaged foods which are high in saturated fats, sugars and / or sodium. The regulations came into effect on July 20, 2022 and food companies have until January 1, 2026 to update their packaging their labels. Over 40 countries including Chile, Argentina, Mexico and New Zealand, currently have a front-of-package nutrition labelling system.

 

What does the new front-of-package (FOP) symbol look like?

French only front-of-package symbol

Horizontal front-of-package label with magnifying glass and words

 

 

 

 

The new FOP symbol is a black and white image of a magnifying glass along with the name(s) of the nutrient(s) of concern – saturated fat, sugars and / or sodium – that are deemed high in the packaged food or beverage. It may appear either as a horizontal or vertical symbol. The FOP symbol may appear on the food package as one bilingual symbol or as two separate symbols in both official languages.

English only front-of-package symbol

French only front-of-package symbol

 

 

 

 

The FOP symbol will always appear on the upper right half of the food package. In the sample chocolate bar below, the symbol indicates that the food is high in saturated fat and sugars.Sample chocolate bar with the front-of-package symbol for high saturated fat and sugars

 

 

 

 

 

Which foods will need to show the FOP symbol?

For most packaged products, the definition of “high” means that the food or beverage contains 15% or more of the Daily Value for saturated fat or sugars and / or sodium per serving.

For example, take a look at the nutrition facts information below for a can of soup. The saturated fat is at 5% DV, the sugars is at 2% DV but the sodium is at 36% DV. So this soup would need to show the front-of-package nutrition symbol with the word sodium to let consumers know that this product is high in sodium.

Nutrition facts table for a can of soup

 

 

Front-of-package symbol for high sodium

Front-of-package symbol needed for the sample can of soup by January 1, 2026

For foods with a small serving size such as salad dressings or pickles, the criteria is 10% DV instead of 15% DV for saturated fat, sugars and sodium. And for pre-packaged main dishes that have a larger serving size, such as a frozen pizza or frozen lasagna, the criteria is 30% DV for those nutrients.

Which foods are exempted from the FOP symbol?

This is a list of some foods which are exempted either because of a recognized health benefit, technical or practical reasons. 

  • Plain fruits and vegetables
  • Plain, unsweetened 2% milk & whole milk
  • Plain cheese and yogurt*
  • Plain nuts / seeds & nut / seed butter
  • Eggs
  • Raw, plain single ingredient meat, poultry & fish, including ground meat
  • Butter, margarine, ghee; Vegetable oils; Sugar, honey, molasses, maple syrup; Salt (e.g. table salt, sea salt, Kosher salt, garlic salt, onion salt, celery salt, etc.) – It would simply be redundant and impractical to put a FOP symbol on these foods.

Any of the foods noted above are no longer exempt if they’re made with an ingredient that contains saturated fat, sugars and / or sodium. For example, a bag of plain salad is exempt from the FOP regulations. But is the bag of salad contains bacon bits and salad dressing, the FOP symbol may apply. Similarly, if salt is added to plain nuts, the FOP symbol may apply.

*Cheese and yogurt made from dairy these foods naturally contain saturated fat, sugars (lactose) and sodium (needed in the cheese-making process). However, these foods contain calcium which is considered a “shortfall nutrient” since many Canadians may not be getting enough and calcium. Any plain cheese or yogurt is only exempt from the FOP symbol if a serving of the food contains at least 15% DV for calcium (or at least 10% DV for calcium in foods with a serving size of 30 grams / 30 mL or less). The ongoing need for this exemption will be reassessed after 10 years.

Other exemptions include:

  • Foods that are only sold at a farmer’s market, flea market, craft show, road-side stand or sugar bush by the person who prepared and processed the product
  • Packaged individual portions of foods that are only intended to be served by a restaurant to accompany a meal or snack, such as coffee creamers or individually packaged crackers often served with soups at restaurants
  • Foods sold in very small packages or with limited display space, such as milk, cream and goat’s milk which are sold in refillable glass containers since there available labelling space is limited to the lid

Pros and Cons

Pros: The FOP symbol will help consumers make informed food choices. In Chile, where a similar FOP labelling system has been in effect since 2016, 92% of consumers said that the FOP label influenced their food purchase. And overall household food purchases in Chile contained 37% less sodium and 27% less sugars.

Another pro is that this new nutrition labelling policy will inspire food companies to reformulate their products. In the next four years, expect to see new and improved products containing less saturated fat, sugars and sodium.

Cons: The FOP symbol could promote a “good food vs bad food” mentality which supports diet culture. Remember that we eat food for more than just nutrition. We eat food for celebration, comfort and connection.

Sue’s advice

Use the new FOP symbol as another tool to help you make informed choices. Read the Nutrition Facts table on the back of the package to see what other nutrients are offered in the food. Look at the ingredients list to determine whether any fat, sugars or sodium have been added to the product. If you happen to occasionally eat a food / beverage that has a FOP symbol, don’t feel guilty or ashamed. All foods can be enjoyed in moderation and fit into a healthy, balanced diet.

 

 

Which New Nutrition Symbol Would YOU Like to See on Food Packages? Send Your Vote to Health Canada Now!

Posted on

Couple in a supermarket shopping groceries and other stuff, they are looking for what they need

Eating too much sodium, sugars and saturated fat is linked to health problems such as obesity, high blood pressure, heart disease, stroke and type 2 diabetes. Health Canada is proposing a new nutrition symbol that would appear on the front of food packages to identify foods that are high in sodium and / or high in sugars and / or high in saturated fat. This new Front-of-Package labelling will help Canadians more quickly compare different products and make healthier choices.

Under the proposed new labelling regulations, pre-packaged foods which contain 15% DV (15% Daily Value) or more for either sodium, sugars or saturated fat will need to display a special nutrition symbol. Pre-packaged meals or dinners which contain 30% DV or more for either sodium, sugars or saturated fat will also need to display the symbol. Foods such as plain milk, most vegetable oils, and fruits and vegetables without added saturated fat will all be exempt from this new labelling rule.

In 2016, Chile implemented a similar front-of-package labelling program. Evaluation results found that almost all (92%) of Chilean consumers said that the label influenced their purchase in some way. And 18% of food products in Chile have been reformulated to contain less sodium, sugars or saturated fat. The proposed front-of-package labelling regulations may be an important catalyst for new and reformulated products here in Canada.

Health Canada has proposed the following four symbol options and now wants to hear which one would be the most useful for YOU. Have your say in shaping this important national nutrition policy. Vote now by completing this short online consumer consultation here by April 26, 2018.

Front of Pack symbol - all 4

Health Canada Bans Main Source of Trans Fats in Foods

Posted on

Trans-Fats

Trans fats. They’re the worse type of fat because they pose a double whammy to your heart health – not only do they increase the bad “LDL” (Low Density Lipoprotein” cholesterol, but they also decrease the good “HDL” (High Density Lipoprotein” cholesterol. Eating trans fats increases the risk of heart disease.

While some foods contain small amounts of naturally occurring trans fats, the real concern is with foods containing “artificial” or “industrially produced” trans fat. The main source of this type of trans fat is partially hydrogenated oils (PHOs) which are oils that have been created during a process called hydrogenation. This process changes the structure of liquid oils into a solid at room temperature. PHOs extend the shelf life of foods and are typically found in commercially baked goods (e.g. pastries, donuts, muffins), deep fried foods, French fries, hard margarine, lard, shortening, frosting, coffee whiteners, some crackers and microwave popcorn. When you see the words “partially hydrogenated oils” in the ingredients list, you know that the food contains trans fats.

While the food industry has been voluntarily removing trans fats from products over the years, many foods still contain trans fats. On September 15, 2017, Health Minister Ginette Petitpas Taylor announced a ban on PHOs from all foods sold in Canada, including foods prepared in restaurants, “Eliminating the main source of industrially produced trans fats from the food supply is a major accomplishment and a strong new measure that will help to protect the health of Canadians.”

The ban will come into effect on September 15, 2018.

[Photo credit: NewHealthAdvisor.com]

YOU can Help Shape Canada’s Nutrition Policies!

Posted on

Child apple vs hamburger

Are you concerned about marketing to kids? Do you want Canada’s Food Guide to be the best tool to help you and your families eat well? Are you interested in access to safe and healthy food as well as the relationship between agriculture, the environment and the economy?

If you answered YES to any of these questions, then please take some time to complete Health Canada’s free online consultations on these three issues. Don’t miss your chance to have your voice heard!

1. Restricting unhealthy food and beverage marketing to children
Health Canada wants to reduce how much advertising children see or hear about unhealthy food and beverages. This online consultation is the first step to more consultations coming in 2018. Your ideas and opinions will help Health Canada decide how to go about restricting advertising for unhealthy food and beverages to children.
Here is the online consultation survey. Survey closes on July 25, 2017.


2. Canada’s Food Guide
This is phase 2 of the consultations. After this consultation, Health Canada will create recommendations and develop them into consumer messages, tools, and resources. A new suite of Canada’s Food Guide resources will be rolled out beginning in early 2018.
Here is the online consultation survey. Survey closes on July 25, 2017.


3. A Food Policy for Canada
A food policy is a way to address issues related to the production, processing, distribution and consumption of food. The decisions we make as individuals and as a country about food have a direct impact on our health, environment, economy, and communities.
Here is the online survey. Survey closes on July 27, 2017.

New Nutrition Labels are Coming!

Posted on

nutrition-labels-old-vs-new-bigger

It’s official! After two years of public consultations, Health Canada has finalized the changes to the Nutrition Facts table and ingredients list on packaged foods. On December 14th, 2016, the Honourable Jane Philpott, Minister of Health announced that these changes are all part of the strategy to help make healthy food choices the easy choice for all Canadians.

Here’s a quick at-a-glance comparison of the old versus the new Nutrition Facts table as well as ingredients lists.


The new Nutrition Facts table puts a greater emphasis on calories, potassium, calcium and iron. For the first time ever, there will be a % Daily Value (% DV) for total sugars at 100 grams:

nutrition-labels-old-vs-new-bigger


Colours will now be identified by their name rather than collectively grouped as “colours”:

ingreds-list-new

Different sugars will still be identified individually by name, and will now be grouped together as “Sugars”:

ingreds-list-sugars

The food industry has until 5 years – until 2021 – to make these changes, but you may start seeing new labels as early as next year.

10 Things I Want for the New Canada’s Food Guide

Posted on

CFG image

It’s been nine years since the release of the last Canada’s Food Guide and based on emerging research and trends, it’s sure time for an update! In fact, Health Canada is in the process of revising the Guide. Help all Canadians eat better and fill in this online questionnaire from Health Canada to help shape the new Food Guide.

Here’s my wish list of the top 10 wants for the new version.

1. Create age-specific Food Guides – how about a different one for kids, teens, adults and older adults. Each Food Guide could address the specific nutritional needs and issues for each of these age groups. For example…
• The Food Guide for young kids could include tips for feeding picky eating and food literacy/cooking skills.
• In the teens’ Food Guide, there could be messages around sodium and sugar sweetened beverages, maximizing bone density, and the benefits of cooking and eating meals with your family.
• The adult’s Food Guide could include tips for meal planning and healthy eating in the workplace.
• For older adults, the Food Guide could highlight the need for certain supplements, bone health, and the important role of protein in the prevention of age-related sarcopenia.
2. Take the emphasis off “low-fat” foods. Highlight foods that naturally contain healthy fats such as avocados, nuts, seeds and olives in addition to healthy oils.
3. Include advice about eating protein – evenly throughout the day, at every meal, and especially breakfast to help with satiety and to maintain muscle mass.
4. Include visual images of portion sizes – for example, a fist is about 1 cup (250 mL) and the size of your palm is about one serving size of meat, poultry or fish. Encourage Canadians to fill half their plate with vegetables and fruit to help keep other foods in the right proportions.
5. Add ideas for eating sustainably and locally. We are eating for the health of ourselves, our families and our planet.
6. Encourage individuals and families to connect with food. Cook meals, grow a garden and create healthy eating environments at work, home, school and play.
7. Focus not just on what to eat, but also how to eat. Sit down and eat mindfully. Enjoy meals with family and friends.
8. Consider creating a vegetarian Food Guide or include more vegetarian options in the new Guide.
9. Add a message about alcohol that echoes the national low risk alcohol drinking guidelines.
10. Include lifestyle messages about the importance of sleep and physical activity that are essential partners to a healthy, wholesome diet.

Revising the Food Guide is no easy task! It requires an extensive review of the evidence-based research as well as consultation with health professionals and consumers. Here’s hoping that some of my top 10 – and your comments too – will make it to the final round!

My POV on Health Canada’s proposed new nutrition labels

Posted on

On June 12th, Health Canada released a proposed new Nutrition Facts table aimed to improve nutrition information on food labels. While I agree that nutrition labels can provide useful information to help Canadians find healthier choices, I’m not 100% sold on all of the proposed changes. Even after tuning in to Health Canada’s webinar on the proposed changes last week, I still have a number of questions and a long wish list. Here are just some of my comments which I’ll be sending to Health Canada during the consultation phase.

Realistic serving sizes – LIKE – If you’re a cereal lover, you’ll know that the current serving sizes are based on a weight of 30 grams. This means that a serving of cereal could be anywhere from 1/3 cup to 1 1/2 cups, depending on the density of the cereal. On the proposed new label, the serving size of all cereals will be 1 cup. With this type of standardized serving size, it will be easier for us to compare the nutritional profile of one cereal to another.
Wish list: Let’s change the serving sizes on Canada’s Food Guide so that they’ll finally match the serving sizes seen on nutrition labels. For consistency, we should also keep the serving of bread at 1 slice (which is currently a Food Guide serving) instead of upping it to the proposed 2 slices.

%DV (Daily Value) for carbohydrates and fibre removed – DISLIKE – Oh boy, I have so many question marks about the %DV on the proposed new labels, starting with carbs and fibre! The current nutrition labels include a %DV for carbohydrates and fibre. So why will these be removed in the proposed new label? When I asked Health Canada, they replied that carbohydrate is not a nutrient that Canadians need to limit. And that the %DV would only be listed for nutrients of public health concern for which our intakes are either insufficient or excessive. I have a few issues with this argument. First of all, no where on the proposed new food label does it say that the %DV is only given for nutrients that we’re missing out on or getting too much of. So how’s a consumer supposed to know? To me, including the %DV for some but not all of the nutrients is essentially withholding important information and does not provide the full picture to consumers. Secondly, there may be some folks who need to watch their carb intake, so providing a %DV for carbs would be helpful. Thirdly, we know that Canadians are only getting about 1/2 the fibre they need in a day and we know very well about the health benefits of fibre. So doesn’t that qualify fibre as a nutrient with an insufficient intake?? Health Canada’s rationale is that the definition of fibre has broadened and that consumers can still use the “source of fibre” claims to help guide them in their decision making. Lastly, the proposed new nutrition label would only provide a %DV for one macronutrient – fat – with the rationale that we need to be limiting our fat intake. OK, so here’s the super confusing part: If Health Canada wants us to limit our overall fat intake, why did they INCREASE the daily recommended dietary allowance of fat from 65 to 75 grams (from 30% of the calories in a day to 35% of calories in day)? If the proportion of fat is going UP in the diet, then which macronutrient is going down – carbs or protein or both??
Wish list: Full disclosure. Give consumers the full picture. Add a %DV for carbohydrates and protein too, and while you’re at it, re-assess the daily recommendations for protein. OR completely remove the %DV fat.

Changes to the %DV of nutrients – LIKE BUT CONFUSING! – I applaud Health Canada for lowering the daily recommended intake for sodium from 2400 mg to 2300 mg (some health professionals might argue that the recommendation should even be as low as 1500 mg) and for increasing the daily recommended dietary allowance for vitamin D from 200 mcg to 800 mcg. But here’s the confusing part. The 800 mcg amount of vitamin D is the recommended daily amount for a 70+ year old adult. The proposed new calcium %DV of 1300 mg on the other hand is based on the needs of a growing teenager, and the proposed new iron %DV at 18 mg is based on the needs of a woman in her child-bearing years.
Wish list: How about basing the %DV for these nutrients on the needs of an average adult who’s eating 2000 calories. That’s what it is now. Why are we making it more confusing for consumers?

Sugars grouped together in the ingredients list – LIKE – I agree that all sugars should be listed together. However, I wondered why “Added sugars” was not added to the proposed new nutrition label. Health Canada tells me that not many foods would have a different value for “Total sugars” and “Added sugars”, and that the ingredients list could help consumers determine how much added sugar is in the food.
Wish list: We break down saturated and trans fat under the “Total fat” category. We should do the same for “Total sugars” and “Added sugars”.

Cholesterol on the nutrition label – DISLIKE – We know that dietary cholesterol doesn’t have as much impact on our blood cholesterol as we once thought. Do we need to label the cholesterol content of a food anymore?
Wish list: Nix the cholesterol. Use the space on the food label to put back “Added sugars”

Vegetable and fruit health claim – LIKE – Vegetables and fruit don’t need a Nutrition Facts table and can state the claim “A healthy diet rich in a variety of vegetables and fruit may reduce the risk of heart disease.” Yes, finally!
Wish list: Tell us if/how processed vegetables and fruit can carry this health claim on their packaging.

I encourage you to send your comments too by August 26, 2015. You can email or fax your comments. For more info, see Health Canada Consultation on Proposed Food Label Changes.

Love to learn? Love to eat?

Sign up for my free nutrition news, tips, trends, recipes and fascinating food facts!

© 2006 - 2024 Nutrition Solutions. All rights reserved.