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Restricting Food Advertising Primarily Directed at Children

Posted on May 6, 2023

Are you concerned about food ads to kids? Here’s your chance to share your thoughts!

Health Canada is now seeking YOUR comments on a policy update on Restricting Food Advertising Primarily Directed at Children. While kids see food ads in a variety of media platforms, food packages, sports sponsorships and settings (such as stores, theaters and rec centres), this first phase of the policy will focus on food advertising seen on television and digital media.

Your comments can help shape the draft regulations.

The full policy update is available here, and below I’ve listed some important background below.

Background

As part of Health Canada’s Healthy Eating Strategy, the government is planning to restrict advertising to children of foods that contribute to excess intakes of sodium, sugars and saturated fat.
By limiting kids’ exposure to influential food advertising, Health Canada aims to lower a child’s risk now and later for developing overweight / obesity as well as diet-related diseases such as diabetes, cardiovascular disease, different types of cancer, dental disease and osteoporosis.
During the COVID-19 pandemic, children’s screen time increased, leading to potentially more exposure to food advertising.
Research from 2022 found that Canadian kids aged 2-6 years spend 24 hours each week watching TV / videos / YouTube and using social media / gaming. For kids aged 7-11, this figure rises to 30 hours per week.
On average, kids see 5 food ads per day on TV and 4 per day on social media. Teens see about 27 food ads on social media daily.

Health Canada is hosting webinars to discuss the policy update.

Health Canada is specifically looking for comments related to:

Defining advertising that is primarily directed to children
Targeting restrictions to advertising on TV and digital media
Restricting advertising for foods that contribute excess intakes of sodium, sugars or saturated fat

You may also send comments by June 12, 2023 to:

Bureau of Policy, Intergovernmental and International Affairs, Food Directorate

Health Products and Food Branch, Health Canada
251 Sir Frederick Banting
Postal Locator 2204C
Ottawa, ON K1A 0K9
Email: bpiia-bpaii@hc-sc.gc.ca

References: Health Canada (April 28, 2023). Policy update on restricting food advertising primary directed at children: Overview. https://www.canada.ca/en/health-canada/services/food-nutrition/healthy-eating-strategy/policy-update-restricting-food-advertising-primarily-directed-children.html

Easy Lunch Ideas for Back to School

Posted on August 23, 2017

Sue Heather beet hummus

A study by researchers at the University of British Columbia found that Canadian children are not eating enough vegetables and fruit during the school day.

The first of its kind, this study looked at 4,827 children across Canada between the ages of six and 17. Using a 24 hour recall, their dietary intakes from 9 am to 2 pm was scored against a School Healthy Eating Index. The Index looks at 11 specific criteria based on Canada’s Food Guide’s recommendations, such as intake of vegetables and fruit, whole grains, milk products and meat and alternatives.

Here are the highlights from the research:
– 1/3 of daily calories (about 750 calories) are consumed at school; almost 25% of these calories came from “other foods” such as candy bars and salty packaged snacks
– Kids are falling short on vitamin A, vitamin D, calcium, magnesium, zinc, potassium and protein
– The lowest scores were for green and orange vegetables, whole fruit, whole grains and milk products
– The average score was 53.4 out of a possible 100 points
– Teens’ diets scored worse than that of younger kids aged six to eight

Here are a few of my lunch ideas, as shown on my interview with CBC Morning Live today.

Chickpea Lettuce Wrap – Kids are attracted to colours in their meals! A great protein packed and flavourful recipe! Add a glass of milk or fortified soy beverage to round out the meal.
Chickpea lettue wrap

Chicken Pasta Salad – My daughter won 3rd prize in a recipe contest for this recipe when she was in grade 3. Ask your kids to grate the carrots and chop the cucumbers. Balance the lunch with a serving of yogurt.

Beet Hummus with Veggies – Kids love to dip! A great way to team up protein plus produce in the lunchbox! Add mini pitas with cheese cubes for a nutritious lunch.

Apple Sailboats – It’s as easy as it looks! Slice an apple into wedges and dip in lemon juice to prevent browning. Cut cheese into triangles and attach with a toothpick. Add a handful of whole grain crackers to complete the meal.

Zucchini Waffles – Breakfast for lunch, why not? These waffles are made with grated zucchini. (Sneak in the veggies wherever you can!) Add a hard cooked egg or small piece of cooked meat / poultry for protein. Mix a few extra berries with yogurt for “dessert”.
Zucchini Waffles with Fresh Berries

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